KU NE RT LO OK PA GE 30 PR OD UC TS C orr ug ate d c ard bo ard A LITTLE DESIGN STORY ABOUT HONEYCOMBS WINDING AND ECONOMY FORM FUNCTION INNOVATION The simple and yet brilliant idea that form should follow function inspires artists architects and designers the world over The product developers at Kunert Wellpappe ascribe to this credo too Sometimes the results are truly revolutionary emulating nature to serve the industry of tomorrow Whenever we begin a new product development process it starts with a sharpened pencil and an empty page It starts with no preconceptions about shape or appearance It starts with the question What function must it serve In the case of Kunert Wellpappe s latest creation we began with roughly the following requirement profile The new product should take up as little space as possible in the warehouse and during transport It should hold and safeguard even the most delicate of wound goods providing total protection for the valuable property of our customers It should satisfy and if possible exceed the company s stringent environmental and quality standards It was clear to the development team that in order to deliver all of these capabilities they would have to start from scratch They started out as if they were creating the first wound goods packaging ever drawing ideas and inspiration from nature The idea that resulted is so original that it was immediately nominated for the Innovation Award of the association of the German corrugated cardboard industry an utterly novel hexagonal thread spool packaging for extremely delicate products

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